Metallics are a trend that seems to be lasting year after year. One of our favorite metallic hues is rose gold. Many trend-watchers satta attribute the rise in popularity of copper to the success of rose gold’s fame. But why exactly is rose gold purse so popular? And because trends usually come and go, does that mean it will soon be going out of style? The answer is no, and we will tell you why.
We first saw rose gold come onto the scene in 2012 when many jewelry designers started featuring unique metallic designs. But, over the years, rose gold has expanded far beyond the jewelry market. In 2016 rose gold was named Pantone’s color of the year under the moniker ‘rose quartz.’ Everyone can’t seem to get enough of rose gold. When Pantone announces the color of the year, design trends tend to follow. Today you will see rose gold in fashion, tech, the bridal market, and you can even get a rose gold car!
While it does have a pink undertone, rose gold has a gender-neutral appeal. Many men’s sneaker brands have featured rose gold, as well as the trim of men’s clothing. Many men are hesitant to wear any metallic colors in their wardrobe, but rose gold is a subtle way to mix metallics into menswear
In the tech market, in 2016, when Apple announced the launch and allowed preorders of the iPhone 6s, 40% of presale orders were for the rose gold model, making it one of the most successful launches for Apple. The success of the rose gold iPhone led Apple to offer other products in rose gold, such as the MacBook Air and Apple Watch.
In the bridal market, gold has been a popular color for decor, wedding cakes and bridesmaid’s dresses, mother-of-the-bride dresses, and even some brides have opted for rose gold gowns instead of the traditional white dress. Rose gold is elegant and romantic, making it the perfect color to add to any wedding’s color story.
In the home decor market, rose gold can be found in kitchen appliances, hardware, and even paint. Even classic brands like KitchenAid and Smeg are adding rose gold to their collection of traditional products.
Of course, fashion features rose gold in a variety of different ways. Whether it be clothing, jewelry, or accessories, rose gold adds a certain flair to any outfit. Pairing a rose gold purse with a neutral clothing palette will give a pop of color and add something extra to any ensemble.
Obviously, the popularity of rose gold would translate to the pet market. The Rose Gold Pooch Purse from finn + me is a best seller, and for a good reason. Just as it is chic for jewelry, fashion, accessories, and home, rose gold is perfect for our dogs. The rose gold Pooch Purse is the perfect place to store all of your belongings as you walk your dog. There is enough space for poop bags, keys, and even a special slot for your credit cards. Now your dog can have a rose gold purse as well!
Brands will continue to design and manufacture rose gold products as long as the consumer provides a demand for them. Often colors will gain popularity after Pantone gives them attention, then they will soon fade away. The rose gold color is so pretty and versatile that we don’t see it going away anytime soon.
Finn + me is a luxury dog accessories brand based in New York City. In 2018, the brand was founded by Rebecca Fadden, an experienced veteran of the NYC fashion industry. After noticing there were few quality luxury dog products in the market, Rebecca and her small labradoodle, Finn, set out to create a line of attainable luxury dog accessories. All leather leashes, collars, and Pooch Purses are handmade ethically in New York City from leather imported from Italy. All clothing is also ethically manufactured in NYC from the finest materials sourced globally. Finn + me has been featured in several high-profile media outlets, including Vogue and American Express, and sold at luxury boutiques and retailers worldwide.